Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

Cash crunch pain hits Dharavi's leather goods hub

Cash crunch pain hits Dharavi's leather goods hub

Rediff.com   21 Dec 2016

The first of a six-part series examines how the leather workers at Dharavi are coping after five weeks of demonetisation.

2016: The year Hollywood gave Bollywood a scare

2016: The year Hollywood gave Bollywood a scare

Rediff.com   16 Dec 2016

Movies like Jungle Book, Conjuring 2 helped Hollywood capture its biggest share of the Indian box office this year. Can Bollywood keep up? Urvi Malvania reports.

GST delay may not impact markets

GST delay may not impact markets

Rediff.com   13 Dec 2016

Although the markets could see a knee-jerk reaction, they rule out a sharp fall.

Lego's Indian CEO!

Lego's Indian CEO!

Rediff.com   12 Dec 2016

Bali Padda will head the second-largest toymaker in the world.

Has India stumped Netflix and Amazon Prime Video?

Has India stumped Netflix and Amazon Prime Video?

Rediff.com   8 Dec 2016

Global OTT players are late to the party. Indian players like Hotstar and Hungama Play have surged ahead with customisations tailored for the Indian viewer.

Why consumer companies are staring at a bleak Q3

Why consumer companies are staring at a bleak Q3

Rediff.com   6 Dec 2016

Double whammy for consumer firms, where the top line will remain subdued due to demonetisation and margins will squeeze owing to a crude oil spike and rupee depreciation, reports Viveat Susan Pinto/Business Standard from Mumbai.

Ad industry fears note ban will hit 2016 growth as spending slows

Ad industry fears note ban will hit 2016 growth as spending slows

Rediff.com   1 Dec 2016

Ban on high-value currency sends advertising industry into a tailspin.

'India is one of our most exciting operations'

'India is one of our most exciting operations'

Rediff.com   1 Dec 2016

'As the world changes, we will be on a constant change programme too,' advertising agency J Walter Thompson Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai tell Viveat Susan Pinto.

Demonetisation haunts HUL Q3 as consumers become cautious with cash

Demonetisation haunts HUL Q3 as consumers become cautious with cash

Rediff.com   29 Nov 2016

A Nielsen report found that biscuits, salty snacks, toilet soap, shampoo, washing powder and skin creams were reporting a sharp decline in sales due to demonetisation, reports Viveat Susan Pinto from Mumbai.

Tatas falls off top 5 in attractive brands list, down to 7

Tatas falls off top 5 in attractive brands list, down to 7

Rediff.com   4 Nov 2016

While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.

'Arnab is a thought in the minds of people'

'Arnab is a thought in the minds of people'

Rediff.com   4 Nov 2016

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'

Brands find it's not Mushkil to plug into KJo's Dil

Brands find it's not Mushkil to plug into KJo's Dil

Rediff.com   2 Nov 2016

Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Rediff.com   29 Oct 2016

Experts say the impact is limited to investors and potential employees and may ease out in the next few months

What's cooking at the endorsement table

What's cooking at the endorsement table

Rediff.com   24 Oct 2016

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.

Amazon, Jio, Facebook, Star, Sony in IPL fray

Amazon, Jio, Facebook, Star, Sony in IPL fray

Rediff.com   19 Oct 2016

'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'

Sri Sri signs on Sindhu to endorse health drink

Sri Sri signs on Sindhu to endorse health drink

Rediff.com   15 Oct 2016

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.

Samsung swings into action after Note 2 explosion

Samsung swings into action after Note 2 explosion

Rediff.com   26 Sep 2016

The company will meet DGCA next week and is putting in place a strategy to contain the damage

Patanjali moves high court against ad regulatory body

Patanjali moves high court against ad regulatory body

Rediff.com   16 Sep 2016

While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com   15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

How Big Bazaar lost its way online

How Big Bazaar lost its way online

Rediff.com   14 Sep 2016

Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns